“米Apple社製品の熱狂的ファンであるイギリスの大学生Nick Haleyさん(18歳)は、9月に『iPod』のコマーシャルを自作して『YouTube』に投稿した。 このコマーシャルがApple社の広告担当責任者らの目に留まった。だが、彼らはHaley氏にコマーシャルの削除を求める通知を送ったりはしなかった。逆に、このコマーシャルを買うことにしたのだ。”

Notes

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